Everyone wants to work with the best person for them.

However, when it comes to finding the best real-estate agent in Montreal, this is a near impossible task. This is for two main reasons:

• Lack of expertise: Most people need a realtor but don’t know how to evaluate or interview agents. This means that you risk hiring the wrong agent for you, which can literally cost you tens or even hundreds of thousands of dollars.
• Too many ineffective agents: Montreal has 17,000+ licensed brokers, but most don’t actively work in your area or have experience with your type of transaction. This means you risk working with someone who might think that they can help, but in reality barely understands what you need.

In this article, I’ll show you our proprietary method that automatically identifies the single best realtor for your project. We are currently the only people in Montreal who offer this technology. It has been tried and tested and, right now, it is absolutely free.

Why You Struggle to Find the Best Realtor in Montreal?

Before building a system to find the best realtor in Montreal, we first need to know what problems to solve. By which I mean, why is it so damn hard to find a good realtor, let alone the best realtor.

Well as a buyer or seller of property, our team has interviewed thousands of brokers over the last 8 years. During this time, we have identified four core reasons why finding a good (or the best) realtor is so hard. These are:

1. You Can’t See Their Real Track Record
2. Hidden Conflicts of Interest Skew Their Advice
3. It’s Hard to Tell Who’s Genuine and Who’s Just Selling
4. Top Agents Are Often Too Busy for Your Project

Let’s take a closer look at each of these points now.

You can’t see their real track record

The facts is: out of the 17,000+ agents in Quebec, the majority are not active in your area.

However, this is not how the agents advertise themselves. In fact, typically an agent will say that they are active over the entire Island of Montreal. Whereas, most licensed realtors do only a couple of transactions per year for friends and family. And most even have two jobs.

Furthermore, out of those who are active and regularly complete transactions, only very few operate in your neighbourhood. And even fewer realtors have the experience in your specific type of transaction. For instance, a realtor whose only experience is selling detached homes for families on the West Island, will not be best placed to advise plex buyers in Le Sud-Ouest.

Why?

Because a 1920s plex along the Lachine Canal is built with completely different materials and construction methods than a detached home in the West Island. An experienced broker knows to check for pyrite issues in West Island, vs how to identify block versus rubble foundations in a Saint-Henri duplex. This kind of hyper-local, property-specific knowledge is something realtors build through experience.

And really, this one example here is just the tip of the iceberg.

When you factor in all the local differences—neighbourhood quirks, market dynamics, property types, and the variety of buyers (investors, families, contractors, young couples, retirees…)—it becomes clear just how many dimensions you need to consider when trying to find the best realtor in Montreal for your specific situation.

However, 99% of the agents in Montreal will tell you that they are active in your neighbourhood and a good fit for your project. Even if they are not.

Therefore, the only way to shortlist those agents who are a good fit for your project, is to analyse their recent transactions. However, accessing this data is hard and knowing how to interpret it is even harder.

Hidden Conflicts of Interest Skew Their Advice

Once you have found a realtor, with the requisite experience, the next challenge is the natural conflict of interest between you and your agent. This conflict of interest exists because of the way that commission structures work in Quebec and in wider Canada.

Essentially the way commissions normally work is that, the selling broker gets the commission on a property sale. However, they offer a commission split with the buyers agent. For instance, let’s say that you are looking to buy a property worth $500,000. The sellers might have agreed to pay their broker 4% commission (which is pretty typical). This means that the selling broker will get paid $20,000 for selling the property. In order to incentivize buyer brokers to recommend the property to their clients, the selling broker offers to split their commission (normally 50/50) with the buyer broker.

Now – let’s say that you want to see two properties:

• Property 1: A new condo in Griffintown that costs $500,000 and is offering a buyer broker a 2% commission. This means that the buyer broker will get $10,000 if you buy this property.
• Property 2: A new (and much larger) condo in Lachine that costs $500,000 is offering a buyer broker 1% commission. This means that the buyer broker will get paid $5,000 if you buy this property.

In this sort of situation, buyer brokers will quite often not set up the meeting with the second property. They will just say “Sorry guys, I only heard back from one of the properties”. And how do you know if this is true or not?

There are are also potential conflicts of risk that can arise from the seller side. And in both cases, these conflicts are visible in your brokers contract.

It is hard to tell who is genuine and who is just selling

We asked 63 realtors in Montreal whether they had ever taken on a transaction they weren’t fully qualified to handle and simply figured it out as they went. Every single one of them said “yes”. Some of them even admitted to doing deals where they had had zero training or experience. For instance, one broker was happy to admit that he had sold a commercial property when previously he had only ever selling residential units.

Look – the reality is that there is a lot of money at stake. Realtors run their own businesses and they need to eat. Furthermore, realtors are some of the most fun, confident people in the world. I mean in what other industry has glamour shots added to their calling cards and billboards? So look – many probably genuinely believe that they are the best person for the job. But how do you know?

Well there are two tell tale signs of a broker that consistently oversells their services. The first shows itself in the broker interview and the second, in their online presence.

During the broker interview, if you know what to ask, you will be able to reveal a realtors skills. This can help make it clear if the broker is a good fit for your project. However, having interviewed hundreds of realtors myself, I can say, many of the best sales people can avoid or duck questions. Therefore, you do need to know not only what to ask, but also how to interpret the response.

Second, brokers (especially bad actors), are very good at hiding negative reviews. For instance, take the Montreal realtor Jollie Bitar. This realtor has 4.8* on the website Rate My Agent. However, our analysis indicates that she had an older account under an alternative name that received 2.6* review. Also, a deeper look into this agent will reveal that she also received fines from the OACIQ (the real-estate regulator in Montreal). In spite of this reality, Jollie Bitar is also an award winning agent.

Top agents are often too busy for your project

Imagine you’ve found the best realtor in Montreal for your project.

You’ve aligned their interests with your own, thoroughly background-checked them, and signed on to work together. But then, unexpectedly, you don’t hear from them for three months.

Instead, you’re assigned a junior member of their team. This person is a real estate agent still learning the ropes. Whilst they defer to a senior broker whenever complex decisions arise, the bulk of the senior broker attention is placed on the projects that generate the most profit. For instance, a luxury townhouse in Westmount.

From our experience, this kind of thing happens all the time. This is why you will often not see the listing agent physically at the open house of a smaller condo in Pierrefonds-Roxboro. Because the same listing agent who is running the open house in Pierrefonds-Roxboro is at another open house for another property they represent. Or… which is also quite common… the agent just doesn’t show up because they are simply doing something else.

Why is this bad? Well, junior brokers are junior for a reason. For instance, they will often lose money in a negotiation, lack the experience generating or engaging leads at open houses, they may miss obvious property defects before you sign a Promise to Purchase and so on.

All of this is incredibly frustrating. Especially when you consider how much you’re paying for the agent’s expertise.

So, now we know what the problems are, the question is, how do we go about solving these problems so that we can find the best realtor in Montreal?

How do we find you the best realtor in Montreal?

In this section, we set out our own proprietary method to find the best realtor in Montreal. This process uses something called “Human In The Loop AI” (HITLAI). The method involves collaborative approach where humans and artificial intelligence work together. The AI will perform the initial search for agents, based on your criteria. Humans on our team will then provide input, feedback, and oversight at various stages of the AI system’s workflow.

The benefit of this approach is that, while most AI systems rely solely on publicly available online data, a human-in-the-loop system can also account for offline factors and private data sources. For example, it can incorporate character assessments or detect situations where a real-estate agent has changed their name to escape a bad reputation.

Our system is therefore broken down into five steps:

1. Project Profiling & Discovery
   Before we start searching, we get to know you and your project in depth. Unlike typical systems that only ask whether you’re buying or selling and your budget, we go much deeper. We ask about timelines, experience level (first-time buyer or seasoned investor), family situation, preferred neighborhoods, and other priorities important to you. We also gather relevant public data, such as your social media activity. This allows us to build a profile of you that is as complete as possible. This ensures we understand your objectives fully before beginning the search, so every recommendation is aligned with your unique needs.
2. Data Discovery & Cleansing
   We automatically pull and organize data from all 17,000+ licensed realtors in Quebec. This data ranges from performance records and online reviews to social media activity and local media mentions. This data is then fed into our AI system, giving it a complete, objective view of each broker’s track record and reputation. Rather than doing this manually, our system pulls all of this data and sorts in a matter of seconds.
3. AI-Powered Insights
   Your exact requirements are then fed into our AI Analytics Engine, which examines over 100,000 data points to identify brokers who are statistically the best fit for your property type, price range, and neighborhood. This eliminates guesswork and instantly narrows the field to top-tier agents who truly outperform in your specific market.
4. Behavioural Evaluation
   Next, our real-estate consultants personally assess the shortlisted brokers for availability, communication style, integrity, and overall fit with your project. This ensures you’re connected with agents who aren’t just data-driven but also the right personality, service level, and availability for your needs. We will then provide you with two lists: an unfiltered view of the AI results (immediately) and a filtered view of what our agents recommend (on request).
5. Curated Introductions
   Once you’ve reviewed the results, we coordinate introductions and the first meeting with your selected top brokers. They come prepared, understanding your project, so you meet only the best-qualified agents. This gives you the final review, allowing you to check which agents match best with your requirements before moving ahead. During the final review stage, we will share with you questions that we recommend asking the agents before meeting with them. For instance, if there are any conflict of interest flags, we may still recommend meeting with the agent, but to ask them specific questions about this conflict.

Proof that our method to find the best realtors in Montreal works

Okay – so we get it. This all sounds great, but how do we know that it works.

Well, there two ways that we monitor the performance of our system.

1. Real-World Transaction Tracking
   We monitor every client who buys or sells a property through one of our recommended agents. By reviewing the outcomes of these transactions, we continuously measure how accurately our system identifies top-performing brokers — and we refine our process based on real results, not assumptions.
2. Human Validation Before You Commit
   Because this is a human-in-the-loop system, both our consultants and you personally review each shortlisted agent before you sign anything. This intentional safeguard ensures that no decision is made blindly by AI. Buying or selling a home is a major financial step, and this human review ensures that you remain fully in control of who represents you.

To date, we have had more than 100 people work with brokers on our system. An abbreviated set of results from our system are as follows:

This data includes transactions that various boroughs in Greater Montreal.

Frequently Asked Questions

Final Thoughts: Try It Now – You Literally Have Nothing to Lose, and Everything to Gain

Finding the best realtor in Montreal shouldn’t feel like a gamble, and with the right system, it no longer has to be.

You’ve seen how complicated the real-estate landscape really is: 17,000+ agents, hidden conflicts of interest, wildly different skill levels, and no easy way to know who’s truly qualified for your exact project.

That’s why we built a system that removes the guesswork, replaces it with hard data, and then adds human expertise on top to deliver recommendations you can trust.

Our proprietary Human-in-the-Loop AI has already helped clients buy and sell homes faster, negotiate better prices, and avoid the costly mistakes that come from choosing the wrong broker. And unlike traditional referral sites, we don’t take shortcuts, we don’t push volume, and we don’t recommend agents unless both the data and our consultants agree that they are the right fit for you.

And the best part?

It’s completely free.

You don’t pay for the analytics.
You don’t pay for the research.
You don’t pay for the introductions or interviews.
There’s literally no cost and no obligation at any stage.

So the question becomes:

Why spend weeks interviewing agents, stressing over online reviews, and hoping you’ve made the right choice… when you can get a personalized shortlist of the top 1% brokers for your project in under a minute?

At worst, you’ll spend a few minutes trying a tool that cost you nothing.
At best, you’ll save yourself months of searching and tens of thousands of dollars by working with an agent who is genuinely the best match for you.

So… try our broker-matching system now. It is free, fast and could be the smartest real-estate decision you make today. Just click below to get started.